US (CA): Floral industry rallies to help wildfire victims

Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country.

Hosted by Visit California, The Grateful Table was a farm-to-fork style feast for more than 500 guests. The event featured celebrity Chef Tyler Florence, and the California Cut Flower Commission, with its experience managing the award-winning American Grown Field to Vase Dinner Tour, assisted with the design and execution of the floral elements of the event.

“This was a wonderful way for our farms to support the recovery effort of the communities that have been impacted by these fires” said Kasey Cronquist, PFCI, CCFC’s CEO. “As the flower donations rolled in, we learned about the many connections our farmers have with people who were affected by these fires. They were very happy to give their blooms to the cause.”

One hundred percent of proceeds raised from sales tickets to the feast support nonprofits helping those affected by the wildfires, Cronquist said. Among the guests at the event were people who had lost their homes, as well as first responders, he added.

Read more at safnow.org (Sheila Santiago)

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