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Canada: Jim Hole joins cannabis grower as Director of Cultivation

Atlas Growers, operating under MMJ Genetics, announced has begun a partnership with Jim Hole of Hole’s Greenhouses. Jim has agreed to act as the Director of Cultivation, guiding all activities regarding plant growth and plant health. Jim Hole holds a Bachelor of Science degree (major in Plant Science) and is a Certified Professional Horticulturist with the American Society for Horticultural Science and has over 35 years experience in the agriculture/horticulture industry. Currently Jim is operating Holes Greenhouses in St. Albert, Alberta which is one of the largest grower/retailer businesses in Canada.

Jim has been working with Atlas Growers, engineers, and suppliers to develop unique, efficient, and consistent practices for cultivating the world’s highest quality medicinal cannabis. Mr. Hole will be training Atlas’ master cultivators to manage production, and to fine tune the irrigation systems by adjusting nutrient balances within their proprietary fertilizer formulas to ensure only the highest quality medicinal cannabis is produced at the Atlas facility. Jim will be overseeing the commissioning of the irrigation systems, lighting systems, air handing systems, and sanitation processes.

“We are thrilled to have Jim Hole on the team.” says Sheldon Croome, President of Atlas Growers, “His passion and extensive knowledge of cultivation, safe agricultural practices, and his desire to play a part in standardizing cannabis production are major assets to the Atlas team. Jim’s commitment to work as our director of cultivation is a major step forward in our efforts to legitimize and standardize the Canadian cannabis market. We are fortunate to have Jim (Hole) on board and are excited for Atlas to be participate in the developing global cannabis marketplace.”

Many Canadian horticulturists and agriculture specialists see the value of growing medical cannabis for people suffering from serious medical conditions. “I’m excited to play a part in defining standardized cannabis production in Canada. The industry needs better agronomic standards, proper safety protocols, and research to back it all up. I believe that in partnering with Atlas Growers, we can reach the highest levels of quality and consistency” says Jim Hole.

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