The Wax Foliage, (bred by Nir Nurseries and exclusively marketed by Aviv Harmonie.)
Foliage Wax
The Foliage Wax is a series of varieties that are characterized by the color and change of color of the branch itself. "These are strong and vivid and the uppermost section of the branch, foliage and buds included changes color to orange, purple, or greenish-yellow. This color changing begins at differentiation period (autumn) and lasts until flowers appear 3-4 months later." According to Lehrmann, this feature had created a new purpose of the wax flower. "These varieties are marketed as decorative foliage and not as flowers." The varieties that are currently on the market are "Vega"- the variety that turns red, "Orion"- that turns green/yellow and "Nova"- that turns orange.
Demand rising
The Foliage Wax flowers are grown by several Israeli growers spread all over Israel. "From the northern tip of the Golan heights to the depths of the southern desert, the flowers are grown on a total acreage of 4ha." And the demand is rising. "It is a unique flower, distinguishing itself into a new category between decorative foliage and green. It creates new opportunities in a bouquet arrangement and for Christmas too. The red Vega, for example, already gets tremendous interest as the Christmas 2017 novelty."
Emek Hefer P.O.B 85
Hadera 38100
Israel
Tel 972 -4-6126000
Fax 972-4-6335370
[email protected]
[email protected]
www.aviv-flower.co.il