Infinity rose series now covers all colors and seasons

Six years ago, the Infinity rose was presented for the very first time. It was the original white Infinity rose, and at this time Danish rose breeder Rosa Eskelund did not know how popular this rose would be all over the world.

Very quickly this special white rose showed a new standard for pot roses with its very big and filled flowers with long life and more than 100 petals. The rose very easy to grow in only 10 weeks.

'Roses with X-factor'
“We managed to 'only' grow and sell white roses in some years, and all the big costumers told us that a second color would help Infinity to be considered as a series – and then they only wanted Infinity in their shops. The shelf life was extraordinary and had a kind of X-factor that made the waste in shops close to zero”, Rosa Eskelund explains.

Some years passed with a lot of focus on breeding on the Infinity rose and it resulted in a light pink rose, Princess of Infinity and the Pink Infinity. These two boosted the Infinity rose and it became a popular line of roses. Since then, both the yellow Infinity and Infinity Evergreen has been developed.

King of Infinity
There has always been a high demand on a red Infinity to complete the line, and now after years of breeding and selecting Rosa Eskelund is ready to present the very first red Infinity rose at the IPM fair in January. The name of the rose will be King of Infinity.

“I am sure that the demand of all the Infinity roses will get a boost with this new red rose complementing the other colors so beautifully. Now the Infinity roses covers all colors and seasons”, concludes a happy Rosa Eskelund.

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
re@rosa.dk
www.roses-forever.com