US: PMA's glimpse of the future of floral

The growth and expansion of the floral industry shows no signs of slowing as new markets continue to open and new customers emerge. Significant changes in sales venues, customer preferences and market tactics parallel seismic shifts in how floral products are sourced, harvested and transported. In addition, technology plays a part in the industry's growth as it's used in planting, monitoring and paying for the crop.
Research from the Produce Marketing Association has uncovered these trends in the floral market, noting how and why customers are changing their habits and how retailers customize their products and approaches to better serve them. All of this marks a bigger and more diverse industry, trying to continue to increase overall demand for its products and drive supply chain efficiencies by leveraging current and emerging consumer trends

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