UK: Smithers-Oasis expands Floralife production capabilities
Located in Washington, a district of Tyne and Wear, the Smithers-Oasis production campus includes three facilities totaling more than 11,000 square meters. The production facilities produce Smithers-Oasis floral products for distribution in the U.K. and Scandinavian markets, and currently, is the only company in the U.K. to produce food solutions for cut flowers.
“The U.K. is the largest market in Europe for flowers retailed through supermarkets,” said Marco Marques, managing director, Europe, Floralife. “With the upcoming uncertain economic challenges caused by the Brexit, we wanted to position Smithers-Oasis to support this important, local, U.K. market from both a service and logistics standpoint.”
By producing the Floralife branded liquid flower food locally with the U.K. production capabilities, product can get to customers more efficiently and less expensively. Eliminating the logistics of importing products cuts freight costs and provides a more sustainable solution that aligns with Smither-Oasis’ company initiative to reduce carbon footprint. Also, the production capabilities improve customer service levels.
“The overwhelming U.K. market acceptance of our Floralife Express Technology flower food, that eliminates the need to recut stems and provides time and labor savings, led us to transition these additional capabilities locally in order to better service this growing market,” added Marques. “It is a reflection of Smithers-Oasis’ commitment to the U.K. floral industry and its key business strategy to grow the floral business worldwide.”
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