Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
New marketing video from Floralife
"It doesn't matter how you do it"
By educating customers with simple instructions on caring for their fresh cut flowers, customers feel confident, satisfied and positive—and more likely to become a repeat customer. Providing flower food sachets in an easily visible location helps to create a dialogue with the customer on the difference Floralife Express Technology makes and, ultimately, encourages a magnificent experience and a solid reason to return when it's time to purchase again.
The video is the fourth in a series of videos that highlight the benefits of this revolutionary technology. The Floralife brand includes a complete line of innovative products for postharvest flower care and handling.
“Don’t hide that flower food sachet at the bottom of the stems, instead, let everyone see the magic! Make the sachet visible and create a dialogue with the customers about what the sachet is for and what a difference Floralife Express Technology will make,” explains Sharon Mikulinski, global marketing manager, Floralife. “Customers are more likely to spend their hard-earned money with floral retailers again when they feel confident and have had an overall positive and satisfying experience with their purchase.”
Floralife Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer.
For additional information and a free sample of Floralife Express Technology products, visit: http://Express.Floralife.com
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Other news in this sector:
- 2023-05-31 Ecuador’s agreements with China and Costa Rica are suspended
- 2023-05-31 EU considers granting drought relief to Spain
- 2023-05-31 UK: Grower warns industry would 'collapse' without migrant workers
- 2023-05-31 US (MT): Floriculture industry blooming with 50 farms on the map
- 2023-05-30 Westland gives three tonne grant to Westland water bank pilot
- 2023-05-30 "Wedding trends you need to know"
- 2023-05-30 'Appreciating flowers' carried out differently in the West and East
- 2023-05-29 “The excess of water and lack of sunshine has strongly impacted the productions from the north of France"
- 2023-05-29 US (IN): State floriculture sales top nearly $60M in 2022
- 2023-05-29 Iran: Opportunities and challenges in floriculture
- 2023-05-29 Global container production, once experiencing roomy growth, is now in a tight spot
- 2023-05-26 South Africa: Application to protect name 'Cape Flora' and logo approved
- 2023-05-26 NL: Undermining crime in agriculture and horticulture detected
- 2023-05-25 China: Rose plantation promises rosy future for farmers in China's Xinjiang
- 2023-05-25 Iran: Flowers and ornamental plants worth over $1m exported from Kordestan in a year
- 2023-05-25 Nigerian agro exports will see increased air cargo transportation
- 2023-05-25 More than 7,000 km2 of flooded land in Emilia Romagna
- 2023-05-24 India: State to promote orchid cultivation in Jalpaiguri, greenhouse to be set up
- 2023-05-24 Germany: Boosting the image of the begonia
- 2023-05-24 Growing beans or melons in China? Then, beware of the agriculture police