International Floriculture Expo delivers on #HappyHealthyFlowers

The International Floriculture Expo’s #happyhealthyflowers social media campaign came to a successful close after months of promoting the health benefits of giving and receiving flowers. Participants were asked to share a floral image on social media and use hashtag #HappyHealthyFlowers. For every post, IFE agreed to donate a flower to a hospital patient. This resulted in thousands of dollars’ worth of bouquets being delivered to patients in need.

IFE partnered with Flower Box at Maine Medical Center to assemble bouquets which included gift tags sending well wishes. Volunteers delivered bouquets to patients in different departments over the course of several weeks, including the Barbara Bush Children’s Hospital, patients receiving cancer treatments, departments catering specifically to elderly patients, women on the pre-natal floor experiencing pregnancy complications and patients recovering from an array of surgeries.

Overall, patients have been overjoyed. Flower Box volunteers reported that one 96-year-old patient remarked that she could not have been happier and that “receiving the flowers made her feel like a queen.”

IFE Event Director, Christine Salmon, said “As we embrace the season of giving, it’s a wonderful feeling that the awareness campaign inspired the floral community to participate in a small act of kindness that impacted multiple lives. The power of giving flowers is remarkable and we thank everyone in the industry and beyond who participated in this campaign.”

The awareness campaign resulted in nearly 17,000 social media impressions and over 200 submissions promoting the proven benefits of giving and receiving flowers, evidenced by studies from both Rutgers University and Harvard University. IFE aims to support the industry and continue to spread awareness of the benefits of flowers through yearly donation campaigns such as #happyhealthyflowers.

For more information:
www.floriexpo.com

Publication date: Fri 22 Dec 2017