Largest Dutch Intratuin gets mega restaurant and children’s play paradise
Before the refurbishment the garden centre had a retail area of sixteen thousand square metres divided among two floors and an outdoor area. The expansion has enabled the shop to update all its article groups. It now has more room for, for example, its Christmas show, its outdoor plants and its pottery section, and its pet department has doubled in size. The layout of the outdoor area has also changed. The unheated greenhouses have been expanded and fitted with extra ventilation windows to ensure an optimum climate year-round.
The storage area has been expanded with two thousand square metres, and extra parking spaces have been created. The entire route through the shop is a full kilometre long. Intratuin spotted an opportunity for large-scale catering facilities and the past two months one of the garden centre’s greenhouses has been converted into a restaurant that can seat no fewer than a thousand visitors. The garden centre’s manager Gerard Niesink describes his new restaurant as being rather like an old factory hall with a different style in each corner, for example botanical and Oriental.
Besides the restaurant, the garden centre now also accommodates an indoor play area for children, including slides and trampolines. The climbing hall is accessible free of charge, in the hope that children will drag their parents or grandparents along to Intratuin. Close attention has been paid to what attracts people to physical shops, says Niesink. “How can you compete with online shops? By offering people experience.”
You can join a study tour by Thermoflor at the end of September to visit this Dutch garden centre. Sign up with Ingrid Grimbergen (Marketing) at [email protected]
For more information:
Thermoflor B.V.
Sourethweg 17
6422 PC Heerlen
The Netherlands
T: +31 (45) 541 14 58
F: +31 (45) 542 18 92
[email protected]
www.thermoflor.com
