You don’t read good news about business strategic partnerships between Dutch and Russian parties often. Many think that it is difficult to do business with the Russians. But the contrary is proven by several years of fruitful relations that Sobolj and Flowers by Macheliuk have developed. This collaboration was recently sealed with an official strategic partnership.
Flowers by Macheliuk is one of the top 3 Russian importers and wholesalers and is very progressive in their approach to marketing and sales. For 5 years already, Sobolj has been working closely with the commercial team of this multimillion-dollar company, to realize projects to promote Dutch floricultural brands. Flowers by Macheliuk invariably ensures that the interest generated for a brand is translated into sales through the channel.
In this way they have created beautiful projects for the fashion shows of Slava Zaitsev, organized several seminars for modern flower arranging and made the most spectacular flower compositions every year to attract attention during the FlowersExpo. And also this year Sobolj and Flowers by Macheliuk collaborated again at the FlowersExpo in Moscow (11-13 September).
The moment was seized to formally document the already existing collaboration. "By signing the strategic collaboration agreement, we have laid down the rules for our joint projects, in the interest of good commercial results for Sobolj's Dutch customers," says Sobolj's director-owner, Natasja Mironova.
Sobolj focuses on sales promotion for Dutch floriculture on the Russian market. This is reflected by representation at trade fairs, events, articles and social media (Facebook, Instagram and the Russian VKontakte) and the Flower Experience platform. Sobolj reaches thousands of followers in Russian-speaking areas for their clients. In all communication, Dutch floriculture is connected to Russian culture and taste in an original way. Through years of experience in this sector, Sobolj has the best contacts with Russian importers and wholesalers and has also managed to have the commitment of leading flower arrangers.
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