October 17, Oxfordshire

UK: Maximising Christmas sales with visual merchandising

By strategically repositioning your products, evidence shows you can increase sales by 20-25%. Learn more about the power of visual merchandising at the HTA Marketing Forum, which takes place on 17 October 2018 at Horticulture House in Oxfordshire.

Expert visual merchandiser Sarah Manning will be exploring key display and visual principles to help you create the perfect seasonal promotional space. This will include top presentation tips with a focus on Christmas and also houseplants.

Having helped such companies as Harrods, Selfridges and Marks & Spencer increase their sales, no one is better placed to advise than Sarah, who has an intricate knowledge of garden centre retailing. 

Ahead of her talk Sarah provides some useful merchandising tips.

  • Creating link selling opportunities for your customer can help with influencing your customer to buy into multiple product lines rather than just buying individual items. Link selling involves the retailer merchandising coordinated product together, to create inspiration for the customer of how they can either wear or use products together.
  • Aim to change your focal point displays every 4 weeks to maintain your customers interest. You do not always have to use new merchandise within this space, using existing stock within these areas can be a great way to highlight and draw customer attention to stock which has not yet been sold.
  • Usually any merchandise which is used within a window display or focal point creates immediate customer interest, as its viewed as important due to being highlighted within this space.

Other topics to be featured include: customer counting technology, creating a successful vlog, the relevance of print communication, media communications, engaging with an online audience, using promotions effectively, using Facebook advertising, joined up marketing campaigns with case studies from Farplants and Tong Garden Centre.

Speakers include:  Anthony Earl (POPAI UK & Ireland), Carol Wright (Hozelock), Graham Thomas (Eight Days a Week), Colin Warnock (B2BSG Solutions Ltd), George Bullivant (Garden Forum), Sarah Manning (Visual Merchandiser), David Denny (HTA), Robbie Cumming (Whitefoot Forward PR), Josie McGhee (HTA), Emma Glue (Farplants) and Jo Dales (Tong Garden Centre).

For more information:
www.hta.org.uk/marketingforum


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