In honor of American Flowers Week, one East Coast florist hosted her second annual Flower Crown Party, inspiring over 50 attendees to M&M Plants and Flower Farm in Dickerson, Maryland on June 27, 2018, leading up to the week-long domestic flower promotion campaign that has taken place annually from June 28 to July 4, since 2015.
Kelly Shore of Petals by the Shore in the Washington, D.C., area coordinated a farm tour and flower crown-making party complete with live band, potluck-style refreshments, and professional photographer.
For Kelly, the party was more than a mingling opportunity; it was a way for flower enthusiasts to develop a keen understanding of where flowers come from and how much work it takes for American farmers to bring their product to market.
“Even though it’s a fun event, we plant the seeds so that the next time [attendees] are at a farmers’ market and see a flower stand, they know more about how farmers grow those flowers — and it might make them more inclined to make a purchase,” she says. “Visibility is key. This is why American Flowers Week is so important.”