Green energy, cosiness, improved air, beauty: there are many reasons for thanking plants for what they do. And that is the angle for the new campaign.
The message of bringing more plants into the home for their beauty and as an important element in home decor has turned out to be ‘mission accomplished’ for the Flower Council of Holland. As a new boost to encourage consumers to think about plants, the focus of the new ‘Thanks Plants!’ campaign shifts to the benefits of plants for health and well-being. This fits well with the growing interest in healthier living, and brings positivity to the relationship that people have with plants.
Below the video commercial which runs on different TV channels in the Netherlands and Germany: