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US: Doug Holden receives AAS Breeder's Cup award

All-America Selections recently honored a horticulture luminary at their annual Awards Banquet, held this year at the LSU Ag Center’s Burden Botanic Garden.

The banquet was a closing night celebration where industry representatives, judges, breeders, growers, retailers and resellers gathered to visit All-America Selections Trial Grounds and Display Gardens. Tour stops included Perino’s Garden Center and the New Orleans Botanical Garden in New Orleans, the Hammond Research Station in Hammond, LA and the LSU Ag Center in Baton Rouge.   

AAS Breeder’s Cup
The prestigious AAS Medallion of Honor is presented to an individual who has given a lifelong dedication to the advancement of horticulture. The 2018 Medallion of Honor recipient is Doug Holden, recently retired Global Head of Breeding at Benary.

Doug started his career at Bodger Seeds Ltd. in 1986 where he bred such notable introductions as Ageratum Hawaii Blue; Lobelia Palace Series and numerous others.

Continuing his career at Waller Flower Seed Company, Doug advanced to the position of Vice President of Research and Development where he led the development of a new Research and Development Department as well as bred numerous notable series such as the Viola Sorbet Series; Pacifica and Mediterranean Vinca and Panache Pansies, just to name a few.

In 1997, Doug moved to Goldsmith Seeds Inc. in Gilroy, CA where he worked as Research Director expanding the efforts of Goldsmith Plants Inc. to include a steady supply of vegetative products that would satisfy the needs of a global market. These products ultimately became part of Syngenta Flowers’ Goldfisch Brand.

As the Vice President of Yoder Brothers’ Propagator Marketing Group, Doug dove into the cut flower and potted plant market by leading the new product development in cut flower carnations; garden mums; hibiscus; azaleas and other annual and perennial classes.

Following a short tenure as Director of Research for Syngenta Flowers, Doug moved to Benary as the Global Head of Breeding in 2009. He was tasked with establishing a new North American Headquarters and Breeding Facility and recruiting breeders for the North American market. As a result of Doug’s vast knowledge and expertise, the Benary Breeding Facility has already generated its first completely US-bred series, Super Hero Marigolds (of which, ‘Spry’ is a 2018 AAS Winner), and is poised to introduce many more.

“I always trusted Doug’s opinion of new introductions, as he always looked for the commercial benefits of any new variety. I am so pleased he's being given this honor, he fully deserves it. The industry would be much less valuable today without his involvement”, said John Whitehead, former Managing Director of Colegrave Seed.

AAS Medallion of Honor recipient Doug Holden with presenter Matt Mart and his award

For more information:
All-America Selections
Diane Blazek
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