Smithers-Oasis/Floralife partner with AFE for end-of-year gift-matching challenge

Smithers-Oasis/Floralife is once again, partnering with the American Floral Endowment (AFE) to support AFE’s work for the cut flower industry, with the Matching Gift AFE Challenge.

Now through December 31, 2018, Smithers-Oasis/Floralife will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry – you are doubling your contribution.

AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants, and internship programs. It funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers and allied trade organizations. Since 1961 AFE has sponsored over $17 million to projects that tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members helps to increase and expand these programs.

“Every day, AFE works for the future of the floral industry, and everyone who makes their living in it,” says Jim Daly, AFE Chairman and Vice President of Floralife/Grower Global Operations and Corporate Research. “The AFE Challenge is one of those times when your gift is truly an investment, and we’re happy to help out.”

An extra perk: your donation is not only a benefit to the industry, but it’s also tax-deductible.

To donate, go to

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