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The impact of sustainable packaging on the floral industry

Sustainable packaging is no longer a term for the future. It's the current state of corporate responsibility and package designs. You can view the concept as an excellent investment not only for the environmental benefits but also as a powerful tool to improve your clients' sentiment towards your brand.

What is sustainable packaging?
The concept of sustainable packaging includes a wide range of environmentally friendly practices, designs and materials and integrates the entire supply chain. The objective is to improve the longevity and quality of our environment by decreasing pollution caused by plastics and other non-degradable materials.

Sustainability across the supply chain
When it comes to sustainability in packaging, we are not only referring to the packaging product but also encompassing the entire supply chain. By sourcing non-toxic materials and implementing clean and eco-friendly production methods, you can significantly decrease the energy consumption levels involved in the manufacturing process. You will also benefit from the cheapest energy contract and outperform your competitors by far.

Through the implementation of eco-friendly packaging solutions, you will streamline the processing procedures and lower the material costs and labor required. By switching to eco-friendly packaging solutions you will develop a cost-effective business model based on lower energy consumption, decreased labour force and less expensive packaging materials.

Impact of sustainable packaging in the flora industry
Today's consumers are becoming more aware of the negative impact of plastic and non-degradable packaging materials. But, if you're in the floral industry, there's another factor you should consider, namely the increased growth of the e-commerce sector.

Because flowers are perishable products and require specific hydration and temperature during transportation, you should use the correct packaging solutions. By using conventional packaging, your perishable commodities can only last up to 5 days during transportation, which would limit your market reach. However, companies are developing various parcels and packages using non-toxic and eco-friendly materials including polymeric formulas to not only extend shelf life but also eliminate any risks of cross-contamination.

The first layer contains biodegradable film which maintains the flowers hydration levels using their evaporated moisture. The film layer maintains the flowers breathing oxygen and absorbs excess humidity, keeping them dry. Sustainable flower packaging solutions aim to eliminate the need to use excess water during their transportation. Another advantage is that you can double the quantity of transported flowers per truck.

You can also consider using sustainable packaging for your in-shop flower displays. The flowers will have extended shelf life and will reduce your overall maintenance costs.

Conclusion
Sustainable packaging impacts each step of your supply chain and if you use the correct solutions, you can significantly decrease your business costs. Also, because of the larger consumer awareness about the negative effects of traditional packaging systems, your brand could suffer major losses if you don't make the switch soon. Your best approach is to use eco-friendly packaging solutions which will increase the life-cycle of your flowers, lower your business's operational costs and improve your brand's quality in the eyes of your clients.

This is a blog by Pricewise.


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