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Rosa Eskelund, Roses Forever:

"Breeding a good fragrant pot-rose is a whole new ball game"

Fragrant flowers are popular, but shelf life often is a challenge. Also for pot-roses, as flowers tend to drop fast. But after years of breeding, Rosa Eskelund of Roses Forever succeeded, and at the IFTF in Vijfhuizen earlier this month, she presented her first large flowered fragrant pot-rose varieties.

Rosa and Harley Eskelund at the IFTF 2018 in Vijfhuizen, the Netherlands. 

Fragrance is a challenge
Rosa already put fragrant garden roses on the market two years ago, but breeding a good fragrant pot-rose was something different. "For pot-roses, the long life of the flowers is very important, and when it is a fragrant variety, this becomes a challenge."

Fragrant roses

Three fragrant varieties
However, after years of breeding and trialing, Rosa succeeded in developing three fragrant pot-roses with large flowers that stay on the plants for a while. "These pot roses keep their flowers for a minimum of three weeks indoors and much longer when planted outdoors in bigger pots."

Fragrant roses

January - first sales
At the IPM Essen, that will be held in Germany (Essen) from January 22-25, 2019, Rosa expects to be ready for the sales of the fragrant roses. "By that time, we will also be ready to deliver cuttings to licensed growers around the world." During the IPM Essen, one can check out and smell Roses Forever's Fragrant roses at their stand, number 6H34. 

The codes on display at the IFTF

"Best breeding year ever"
As 2018 is slowly coming to an end, it is time to reflect on the 2018 breeding and selection year, and Rosa is very pleased. "It has been the best year ever, with more good ones to select in-between, from the breeding." And it was visible at their booth at the IFTF earlier this month. Loads of new varieties were on display. "By showing the codes, we could see the reactions of the visitors and our growers. Based on their feedback, we decide with what varieties to continue."

For more information:
Roses Forever
Rosa Eskelund
Email:  [email protected]
Facebook Roses Forever