Takii and the Van Gogh Museum are renewing their current partnership agreement for three years. This renewal is due to the successful collaboration over the past three years.
The Dutch embassy in Tokyo was the setting for the official confirmation of the renewed partnership between Takii and the Van Gogh Museum. The elaborate ceremony was attended by the ambassador Aart Jacobi, guests invited from Japanese businesses, and representatives from Takii and from the Van Gogh Museum.
Axel Rüger, Director of the Van Gogh Museum, and Denichi Takii, President and CEO, sign the sponsorship agreement at the Dutch embassy in Tokyo.
Two worlds, one mission
Its unique collaboration with the Van Gogh Museum has benefited Takii greatly as regards its ‘Sunrich – Van Gogh’s Favourite’ concept. The story of Vincent van Gogh increases the commercial value of the total concept, improving sales as a result. Creating social value also continues to be of great importance for the Japanese breeder of flowers and vegetables.
Denichi Takii (President and CEO of Takii) says, ‘We are delighted to continue our commitment with one of the world’s best classified museums. The points in common between Vincent van Gogh’s iconic sunflower art and our sunflower series are not the only things that bind us. It is also our common mission to enrich the lives of people. Takii’s social objective is to enrich people’s lives with healthy food and beautiful flowers and the objective of the Van Gogh Museum is to organize inspiring programmes, events, and exhibitions. As a partner, our aim is to support them in achieving their mission.’
Axel Rüger (Director of the Van Gogh Museum) adds, ‘We are immensely proud of the renewal of this commitment. Not only do we share a similar mission, but we also have a similar view of the world. Enriching the lives of people and bringing them beauty is tremendously important to both Takii and to the Van Gogh Museum. We look forward to the next three years!’
Since the partnership was established in 2015, Takii has organized various notable actions as a proud sponsor, such as the sunflower maze, an excursion for elderly people with a disability, congratulating KLM with its Dreamliner, and handing out sunflowers in various locations in the world. The symbolism behind the sunflower (love, hope, and friendship) will continue to play a major role in the planned actions for the next three years.
Takii and the Van Gogh Museum have both committed to a plan which aims to intensify their partnership. The year 2019 will focus on campaigns related to the Van Gogh and the Sunflowers exhibition, which will be open to the public in the Van Gogh Museum in Amsterdam from 21 June to 1 September.