Keukenhof 2019 – The Power of the Flower

The splendor and beauty of spring bulbs will be captured again at Keukenhof 2019. Keukenhof, in Lisse, Netherlands, has been celebrated for decades as the Garden of Europe, and during the weeks of March 21 to May 19, the Keukenhof gardens will seize the international spotlight for the spring bulb and flower industry. 

The 2019 Keukenhof motto for this year is “Flower Power” and, in its retrospection of the 70s era of bright color, peace and love, its theme epitomizes so perfectly the color and love of the spring flower bulbs. The Netherlands is infamous for its spring bulb fields and Keukenhof has been at the forefront of the bulb industry for Holland bulb producers to purvey their newest varieties and their oldest classics - to industry and consumer, alike. 

This year will once more see the tulip at the festival forefront. But tulip bulbs are not all you will find in the 32 hectares of Keukenhof gardens. The festival showcases the Dutch bulb cultivators of bluebells crocuses, daffodils, hyacinths, irises, lilies-of-the-valley. The lily will also be given a platform during the last ten days of the festival. 


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The Amazing History of Tulips & Keukenhof
The tulip has an amazing history and has surpassed all other bulb as the heralder of spring. It originated in Asia around the 16th century. It became popularized in the Ottoman Empire. But in Europe the tulip’s popularity became unparalleled and its imminence began near Keukenhof. 

The tulip trade in the early 17th century was known as the “Tulip Mania” and was described as the first economic bubble in world history. During the Dutch Golden age of the 17th century, the value of tulip bulbs rose steeply, as the value of a few bulbs reached a level of $10,000 before the market crashed. 

During the same period, Keukenhof Castle was built in 1641. The estate and its gardens grew to an expansive 200 hectares. In 1857 the gardens around the castle were redesigned by architects Jan David Zocher and his son Louis Paul Zocher. Eventually, the estate became a park. 

In 1949 twenty bulb producers and tradesman were inspired by the idea to utilize the Keukenhof estate gardens to premier Dutch spring bulbs to the world. In 1950 the Keukenhof festival became a reality. The 2019 event marks the 70th anniversary of the public festival, and during its fast history, it has impacted the bulb industry and inspired millions since it first opened to the public. 

Importance of Keukenhof
The bulb industry is of exceptional importance to the Dutch economy. The Netherlands is the largest producer and distributor of tulips in the world. The country grows 4.2 million bulbs, with 2 million bulbs being exported internationally. Keukenhof is undoubtedly the international epicenter for the spring bulb industry, especially for Dutch platform tulips. Keukenhof is where the spring bulb floricultural is showcased. 

Keukenhof is the premier platform for bulb industry to form network contacts. It is also an opportunity for you to organize trade shows and events with some of the strongest and most significant associations in the floricultural industry for the coming year. There are around 100 suppliers who will exhibit their best spring flowering bulbs on display. Keukenhof architects have created special designs for every exhibitor and great detail is taken to highlight the best schemes for color, heights, flowering logistics and the like. 


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Keukenhof in 2019
The “Flower Power” mosaic tied to this year’s theme was planted with 50,000 tulips and grape hyacinths in October 2018 by Keukenhof’s 30 gardeners. This year there will be showcased over seven million spring bulbs embodied within the displays represented by 100 bulb companies who continue to participate in what has been advertised as their “living catalogue” of bulbs. 

Through the venue of approximately twenty individual flower shows during the Keukenhof 2019, there will be another 500 flower growers who will showcase their displays of cut flowers and potted plants. It is the platform for many. There will, again, be inspirational gardens for consumers. 

Spring Bulb Logistics
The bulb industry has seen some languish in the last decade. However, the industry has been seeing a steady increase in producers and growers since 2013. Currently, the industry recognizes approximately 1654 bulb producers in 2017, up from its low of 1516 in 2013. 

The upcoming 2019 festival requires three things to ensure success for its spring bulb industry: dedicated growers, a cold winter, and 7 million tulip bulbs. When the warm spring of 2019 begins, this will be the case for the 2019 Keukenhof spring bulb festival in the Netherlands. From March 21 to May 19, the very best of Dutch floriculture will be offered to the world, and the bulb industry purveyors will be watching. 

Flower Power brings forth visions of flowers embroidered on to bright clothing and flowers in your hair. The 70s marked love and flowers. How appropriate to merge the theme for love and flower to the 70th anniversary of Keukenhof flower gardens. Keukenhof 2019 – the Power of the Flower, once again.


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