Bloombux available in spherical shape

New Flowering dwarfed rhododendron complements assortment as alternative to box tree

The lime-tolerant rhododendron interest group – or INKARHO in short– was committed to developing rhododendron that would fare well in almost any soil. Under this brand name, 14 tree nurseries produce and propagate a broad variety of grafted and ungrafted varieties as well as the multiple prize-winning Bloombux. Since being introduced to the market in 2015, the robust dwarfed rhododendron, which is tolerant to pruning, firmly established itself as an alternative to the box tree. In this respect, the Bloombux, which is a cross of the two wild rhododendron varieties hirsutum and micranthum, excels not only with its high resistance to classic Buxus maladies like fungus and snout moths. Its abundant flowers that bloom between May and June in particular are what make it a sought-after element in garden design in the eyes of customers and set the new Bloombux ball apart.

The topiary stands out at the point of sale in the tried and tested Bloombux packaging with its black-pink design. The Bloombux balls are sold with a diameter of approximately 30 centimetres in a 5-litre container complete with a stick label featuring a fresh layout. There are also smaller versions of Bloombux  e.g. 2-litre container or the Nugget by Bloombux for bed framing. The website for the dwarfed rhododendron also features the modern Bloombux design and provides customers with detailed information on the origin and care as well as where to buy the plant in German, English, Danish, French or Dutch. High-quality images provides plenty of inspiration in how to use the successful INKARHO brand. As a result, the winter-hardy Bloombux is perfect for decorating entrances and patios as a potted solitary. Bloombux is also ideal for framing beds as a small hedge, for grave design, but can also be used to fill entire areas. At the same time, the broad bushy shrub with its compact growth, small leaves and vibrant pink flowers is a vital attractant for bees and other beneficial insects. INKARHO developed the Bloombux ball in response to the customer's specific wish for green products offering added value: "Young garden owners in particular look for plants that offer a combination of visual and ecological benefits. The Bloombux gives young customers looking to add new flair to the gardens what they want", explains INKARHO managing director Ralf Lüttmann.

Like all INKARHO varieties, Bloombux was selected for its lime tolerance, which is why it is particularly versatile when it comes to different locations. It grows in nearly any loose garden soil, in sunny and semi-shady spots. Thanks to its outstanding winter hardiness, the evergreen Bloombux also provides fresh touches of colour during the cold months before the first flowers appear starting in May and the low-maintenance alternative to the box tree presents its abundant blossoms, which make it truly unique. 

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