Can vending become an optimal solution for faster development of flower retail sales? According to the makers of the “FStor” flower vending machine, it is.
The vending industry is developing and demand for it is growing. Nonetheless, the floral sector has not been so active in adapting this equipment. What is the reason for such hesitations? The problem is flowers are very sensitive to maintenance conditions and not every vending machine can meet all these requirements.
In 2014, Russian company XD Ltd. released their core product known as “FStor”. This new flower vending machine changed the perception of the floral market about opportunities to start and run their own fully automated flower business.
FStor developers have decided to create a vending machine in accordance with florists’ demands. The bet has been made on cutting-edge technologies. One of the most significant advantages of these machines is an innovative microclimate system. Specially designed air-cooling system creates convenient conditions for keeping flowers fresh. In its turn, the spherical showcase ensures optimum air circulation and balanced spreading of cooled air over the entire surface. Therefore, flowers stay fresh and beautiful inside the machine for a long time.
What is more, the size of the cells is suitable for not only bouquets, but also for small flower baskets and other related gifts and souvenirs. Owing to luminous spherical showcase, customers will have their attention drawn to this machine, and come and take a closer look.
There is also a unique system of remote management. FStor developers have not just designed a typical system for vending to monitor sales statistics. Every FStor machine has a multifunctional cloud service that operates similarly to a CRM system. The cloud gives the possibility to organize the owner’s business processes and plan tasks for one machine or a joint network of machines. An entrepreneur can have an entire range of methods to stimulate sales like those that all online shops use nowadays, such as discount coupons, loyalty cards, special offers and so on. In addition, a businessperson has the possibility to keep in touch with flower suppliers directly through his/her cloud account.
The Russian floral market has welcomed this unique machine. FStor reports it has occupied 80% of flower vending business in Russia in its first two years. Now, FStor machines operate successfully in the UAE, Saudi Arabia, Turkey, Lithuania, Bulgaria, Spain, Panama, Czech Republic and in other European and Asian countries.