With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding to a Society of American Florists’ post-holiday survey said their sales increased this year compared to 2018, when the holiday fell on a Wednesday — another day that is historically strong for holiday sales.
The average purchase amount this year was around $75, a figure that represents a slight uptick from last year’s $73.
Forty-one percent of respondents also said their sales increased this year when compared to returns from 2013, the last time the holiday fell on a Thursday.
The SAF survey was emailed on February 17 to 1,741 retail members of the Society of American Florists and had a response rate of 8.2 percent.
Read more at the Society of American Florists (Mary Westbrook)