Syngenta Flowers to represent Varinova Cyclamen in the United States & Canada

Varinova Operations B.V. and Syngenta Flowers, LLC announce a new agreement with Syngenta Flowers becoming the exclusive sales and marketing channel for Varinova Cyclamen varieties in the United States and Canada.

“The vast network of Syngenta and our knowledge of Cyclamen will be a strong combination to benefit the North American growers’ demands. We have been working on the development of our Cyclamen assortment also with the North American market in mind. Next to our current assortment, we are anticipating much more interesting introductions to come,” says Bart Kuijer, director of Varinova Operations B.V.

Varinova’s robust Cyclamen portfolio and innovative breeding pipeline will allow Syngenta Flowers to continue its strong presence in the Cyclamen market and supporting growers with a full range of top-tier varieties.

“The combination of Varinova and Syngenta Cyclamen genetics will continue to support Syngenta as a market leader in Cyclamen as well as bring continual innovation and value to our grower and broker partners in North America,” Scott Valentine, head of Syngenta Flowers in North America, adds.

This combined offering also leverages best in class support from both companies with Varinova providing technical support to North American growers in conjunction with Syngenta’s own expertise to give grower a full package of genetics and growing support.

For more information:
Bart Kuijer
T: +31.10.5111340

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