Every day, companies around the world, in practically every industry, are automating specific tasks in their production processes to save on labor costs or address labor shortages. We in the flower industry are known for our creative capability, but no one wants to make 500 of the exact same arrangements every day. That is neither a pleasant nor creative task, but it must be done and is being done by humans currently to service the needs of the mass-market floral industry worldwide.
One of QuickFlora's new ventures, FloraBot, has been testing new robotic automation technology over the last year to see how far they could get in the process. Is it really possible to duplicate the skill and speed of a human floral designer using a robot? Even if it is possible, will it be cost effective long term or practical to use every day? Those are the questions QuickFlora is looking to find answers for.
Over a few months, they developed robotic technology able to create a typical dozen-roses arrangement in about four minutes. "Compare this to a human designer who may average 15-17 minutes to design the same arrangement. Keep in mind that our robot can do this 24/7 all day every day, with no breaks, no complaints, no vacation time, etc."
Watch the video of the robot in action at www.flora.bot
With a projected labor design cost savings of more than 75 percent, this new technology is projected to become widespread in the global mass-market flower industry over the next five years. QuickFlora predicts that by 2024, the majority of floral arrangements sold by mass-market floral retailers will be manufactured by robots. This will cause a profound shift in the supply chain, how flowers are packed and boxed, which flower varieties are grown, and what arrangements look like when they hit the mass-market shelves.
"Most mass-market floral consumers don’t really care if flowers are arranged by a robot or human. As many studies have shown, these consumers just want their flowers to be fresh, colorful and visually presentable; in short, they want value for their money. Just as consumers don’t ask who baked the cakes in many supermarkets (now made by robots in many chains), we don’t think they will now start asking who arranged the flowers. Ultimately, there is no doubt that robotic automation will improve the consistency of mass-produced flower arrangements and reduce labor costs."
What this means for traditional florists
This automation of the flower arranging process could be a double-edged sword for traditional floral retailers, but it does offer opportunities for those who choose to take advantage of them and promote their differences. Robotically designed flower arrangements will likely be less expensive because of reduced labor costs, but they also will likely be less creative and artfully designed than flowers arranged by talented floral designers. They will appeal to the masses who want quick affordable floral gifts, make impulse purchases, and are not looking for floral “art,” but they probably won’t appeal to those who want unique, custom-created, artistic floral designs and have the budget for them.
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