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David L. Pruitt named interim CEO, ambassador of California Cut Flower Commission

David L. Pruitt, a horticulture consultant and former flower farmer, has been named the interim CEO and ambassador of the California Cut Flower Commission (CCFC) by the organization’s board of commissioners. Pruitt, a past chair and one of the founders of CCFC, will take the helm on July 15. 

Dave Pruitt is welcomed as the interim CEO and ambassador
by June Van Wingerden, Chair of the CCFC Board.

For the past five years, Pruitt has represented International Horticultural Technologies in business development, sales and technical support. He was previously the general manager of Ball Tagawa Growers, and spent 25 years as a flower farmer and owner of Sea Coast Greenhouses in San Diego County. 

He currently serves on the board of the Kee Kitiyama Research Foundation, the Central Coast Greenhouse Growers Association and the Agriculture Liaison Advisory Board that advises the San Luis Obispo County Board of Supervisors, along with a host of other volunteer roles in the agriculture and cut flower industries. He’s also served on the Growers Council and Membership Committee for the Society of American Florists, and is a past member of the Cal Poly Advisory Council for Horticulture and Row Crops.

During his time as a flower farmer, Pruitt helped establish the San Diego Flower Auction and served on its board of directors. 

As one of the founders of the CCFC, Dave Pruitt shared the history of the Commission at the celebration of the CCFC’s 25th Anniversary in 2015. Photo by Linda Blue.

“I’m thrilled to have Dave come on board as the interim CCFC executive officer. He has a depth and breadth of experience in the floral industry and a strong connection to the commission. We feel very fortunate that he was available to step into this role,” said CCFC Chair June Van Wingerden.

“As one of the founders of CCFC, I take pride and passion in coming back to support my fellow farmers as the interim CEO. I’ll continue the work to build on the incredible momentum the CCFC has created in the promotion of and advocacy for our flower and foliage farms,” Pruitt said.

Pruitt will lead CCFC until the search for a new executive, currently underway, is complete. 

For more information:
California Cut Flower Commission
PO Box 90225, Santa Barbara, CA

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