Star Roses and Plants announces the launch of its new optional brand, Bloomables. Bloomables is a collection of Star Roses and Plants’ best flowering genetics that are easy-to-grow for the grower and the consumer.
“These varieties of roses and woody plants look great at retail and offer high reward in the garden,” says Bradd Yoder, President of Star Roses and Plants. “This one-of-a-kind lineup is the only program to focus on the blooms and flowers of plants, allowing consumers to have a garden that blooms all season.”
Bloomables consists of over 35 different varieties that have been carefully selected by the Product Managers at Star Roses and Plants. In addition to a noteworthy flower and standout garden performance, the varieties may have bright colors, unique textures or interesting foliage. The optional brand will be available at retail in spring of 2020.
There are many unique features of Bloomables, including the consumer-friendly tag. The tags present the common name first, which consumers are more likely to recognize and there is a simple call out, showing why the plant is special or how it can be used.
“We want to boost consumer confidence by making roses less scary and simplifying shrubs,” explains Kyle McKean, Director of Marketing at Star Roses and Plants. “We hope to do that through our tags, containers and other point of purchase materials.”
Star Roses and Plants’ Territory Managers can identify which roses and woodies will perform best in each region and help customers schedule their order, allowing them to offer continuously blooming plants.
Bloomables will be on display at Star Roses and Plants’ Cultivate Booth #3217 from July 14-16, 2019. To learn more about the program, visit http://www.bloomables.com.
For grower questions or inquiries about the program, contact your Territory Manager or call customer service at 1-800-457-1859.
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Star Roses and Plants