July 24-27, Santa Barbara

US (CA): Flower farm tours, education sessions, a golf tournament and more

In keeping with its motto, “More Americans, enjoying more flowers, more often,” CalFlowers (the California Association of Flower Growers and Shippers), will host its biennial Fun ‘N Sun convention July 24- 27 in Santa Barbara, California.

Attendees include members in the floral value chain: California and national growers, online and physical florists, mass market retailers, designers, transportation and service providers, and others.

Three flower farms – Joseph & Sons Inc, The Sun Valley Group, and Westerlay Orchids LP – will provide tours of their properties, with lunch provided at Joseph & Sons. Previous Fun ‘N Sun farm tours have received enthusiastic reviews, especially from new members.

Education sessions include such topics as how to drive floral sales after Mother’s Day, federal public policy issues that impact the floral industry, flower trends for 2019, the future of the US floral wholesale business, and more.

A Flower Fair – the hallmark of the convention – will feature hundreds of locally grown and imported flowers and greens – the largest such collection under one roof.

Leading floral designers from across the United States will showcase design trends and ideas, including:

  • Derrick Vasquez, AIFD
  • Carol Caggiano, AIFD, PFCI
  • Susan Ayala, AIFD, CFD, PFCI
  • Lynn Moss, AIFD, PFCI, AAF
  • Jennifer Litterst, AIFD
  • Eddie Payne, AIFD
  • Tom Simmons, AIFD, CFD, CCF
  • Michael Quesada, AIFD, CFD

For more information

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