Predicting what plants will be popular can often feel like trying to bowl a strike using a crystal ball. Fortunately, in the data age insights can come from more than just sales. This list summarizes the most popular perennials on Provenwinners.com by page view. Basically, what plants are consumers most curious about?
Insight #1 - The National Plant of the Year Campaign is Effective
Out of the eight highest viewed perennials, three are Perennial of the Year winners. 2019, 2020, and 2021 are all represented. This campaign is certainly drawing interest from consumers, and it is showing up in page views.
Insight #2 - Purple is a Popular Color
If you look at just the photos as you scroll down, you might notice a distinct color range dominating the list. Purple (in all its shades) has statistically been the most popular flower color for the past decade, and that is clearly represented here.
1. 'Cat's Pajamas' Nepeta
When 'Cat's Pajamas' was picked to be the 2021 Proven Winners Perennial of the Year, we knew it was a popular new introduction. The scale of that popularity continues to amaze us. 'Cat's Pajamas' Nepeta
2. DOLCE® 'Wildberry' Heuchera
An instant hit for us, 'Wildberry' is our replacement for 'Blackberry Ice' with longer lasting, intense purple color.
3. 'Cat's Meow' Nepeta faassenii
One of the all-time best selling Proven Winners Perennials, it is not shocking to see 'Cat's Meow' ranking this high. Its versatility as a landscape plant in tough conditions has probably also contributed to its popularity.
4. Sweet Romance Lavender angustifolia
With the current popularity of Lavender as a whole, it is expected to see Sweet Romance® this high up the list. Beyond its use in essential oils, we like it for the persistent rebloom.
5. 'Storm Cloud' Amsonia tabernaemontana
A favorite of ours since introduction, 'Storm Cloud' has been steadily gaining interest each year. This early-season starter looks great both on retail benches and in landscapes alike.
6. 'Denim 'n Lace' Perovskia atriplicifolia
It is an excellent sign for 'Denim 'n Lace' to be this trendy before it is nationally announced as the Perennial of the Year. Set to be the focus of Proven Winners' marketing campaign for perennials in 2020, this is definitely one to put on your order.
7. 'Stand By Me' Bush Clematis
One of the lesser-known perennials to make this list, 'Stand By Me' is a bit of a curiosity as a non-vining Clematis. The herbaceous habit dies back to the ground each year and likes to be staked or supported. Those who take the time to grow the plant are often rewarded with months of violet-blue flowers and wispy white seedheads.
8. SUMMERIFIC 'Berry Awesome' Hibiscus
'Berry Awesome' caught our eye as the 2019 Perennial of the Year. Its spot on this list would suggest it caught the attention of quite a few others as well.
9. PRIMO 'Wild Rose' Heuchera
Similar to 'Wildberry', 'Wild Rose' is a much rosier purple and has a large individual leaf size. Out of the many Heucheras in the Proven Winners perennial program, it is certainly interesting that the two most purple lead the category.
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