Expoflores to hold own show in 2018: Flor Ecuador Flower Show
Ecuador: New flower show aims to increase global flower consumption
Flor Ecuador Flower Show will be held in the new Bicentennial Convention Center, which will be inaugurated in December 2017.
Expoflores used to organize a flower show in Quito, the Agriflor, together with HPP Exhibitions, but this collaboration is now terminated. "We noticed that the new exhibition hall, in which Agriflor was held last year (Centro de Exposiciones Quito) was a lot smaller than the former hall CEMEXPO, which would probably prevent us from growing in the future. Besides that, many growers were of the opinion that the show needs a new identity and turn. Moreover, the show needs to become a financial boost to Expoflores. Then, we can dedicate these resources to the combination and promotion of flower consumption."
This new three day show is planned to take place in September/October 2018. The Agriflor, which will now be organized by HPP solely, is still taking place from 3-5 October 2018.
According to Martínez, the target group remains the same, but the concept will be different. "It will not just be a place where the market meets, it will be a place where importers and wholesalers can learn and where we show the importance of adding value to the product. And this approach is completely different to the shows that we currently see all over the world."
In order to offer the visitors of this show the right information and, in turn to increase the global flower consumption, Expoflores talked with several organizations like the Colombian export association CalFlowers, Society of American Florists, the German wholesalers association and more. "Not the show per se, but boosting the entire global flower industry is important. Next year, after the Proflora in Colombia, the IPM in China and the FlowerExpo in Moscow, we will fully focus on the show and how we will provide the importers and wholesalers with all the information to boost the flower consumption of the consumers."
The registration for the show is now open for about two weeks and Martínez is pleased with the reactions and amount of registrations. "Currently, the registrations are open to our members and 70 members have already registered (between growers, breeders and logistics companies). Later on, in May, the registrations will be open to non-members and Asocolflores and its members and logistic companies, for example, already showed their interest."
For more information