Royal FloraHolland: Significantly more turnover in July

Royal FloraHolland recently realized more turnover than in the same month last year.

Cut flowers: 7.9% more turnover. Most striking is the huge increase in turnover in peonies (more than 40%), while the supply (number of units) increased by more than 80 percent. The main reason for this could probably be attributed to the large drought last year. Furthermore, the average price also increased by almost 5%.

Turnover in houseplants was also 7.5% higher, while the average price remained more or less the same. We see the biggest outlier in the cactus, with 69% more plants and 82.7% more turnover. Furthermore, most other plants were positive, and only the kalanchoe (with 8.8% more plants at -5.6% turnover and an average price of -13%) and the chrysanthemum (-18% turnover, 11% fewer plants and -7.6% turnover) performed less compared to July of last year.

Garden plants were responsible for the most spectacular increases in both supply and turnover. This is related, of course even more than with cut flowers and houseplants, to the drought of last year. By far the biggest positive outlier is clematis, with 142% more plants and 188% more turnover. The downside is that, although the clematis is the exception, all of this extra supply reduced the average price by almost 6%.

With 23 auction days, the month had 1 extra trading day compared to July last year.


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