From spring next year onwards, Dutch plant grower Griffioen Wassenaar will be supplying perennials in pots and trays made of 100% recycled plastic. This avoids new plastics to get into the productionchain. Due to the Modiform´s ‘designed to recycle’-principle both pots and trays will be fit for re-use. Stefan Verbunt (Assistant director Griffioen Wassenaar): “Our goal is it to use the plastics at least 5 times. Because of this, less commodities are needed and plastics will not get into the environment.”
Griffioen offers garden centres a return program for trays and pots. With this return program Griffioen Wassenaar contributes to ban out all ‘single use plastics’. The returned products will be recycled by Modiform. The return flow will be organized in a cost-neutral way. The investment costs for the new tray and pot will be covered by Griffioen Wassenaar and Modiform as investment in a sustainable future.
Pots of 100% recycled plastic and cool grey trays
The new, recyclable trays can be clearly recognized by their light grey colour. Modiform produces the trays from plastics, taken out of old refrigerators. As basic material for the Griffioen´s typical square P11 pots, Modiform uses consumer waste. The three colours for the pots can be detected and because of that recycled by the waste processors. Consumers can dispose of their pots with the domestic waste.
Martijn Bruin and Rob Franken, both from Modiform, at Plantarium
By intensively guiding their customers, Griffioen makes sure, that as much recyclable plastic as possible, will be collected for re-use. Modiform will expand its assortment, based on recycled materials to enable an increasing number of growers to use responsible products. In doing so, the grower will contribute to the recycling process. Together both enterprises hope to involve other chain partners to make it possible for the use of recycled materials and the recycling of uses pots and trays to become the standard in horticulture.
ModiformAmbachtsweg 15
3831 KA Leusden
T. +31 (0) 33 434 31 66
E. sales@modiform.nl
www.modiform.nl
Griffoen Wassenaar
Postbus 2102
2240 CC Wassenaar
T: +31 (0)70 517 71 75
E: info@griffioenwassenaar.nl
www.griffioenwassenaar.n