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Netherlands: New colors and concepts at Cyclamen Open Days and Retail Week

From week 43 up to and including week 45, Schoneveld Breeding organizes its annual Cyclamen Open Days. Visitors from all over the world come to the brand new PlantXperience, where they are included in the story of Cyclamen Super Serie. In addition to their Cyclamen range, the breeder shows novelties, new colours and various tests. Visitors can also compare the company's genetics with competing genetics.

Novelties, new colours and new concepts
This year Super Serie Crayon is on the tables for the first time. Crayon is a new series within Super Serie and is characterized by a special colour pattern, this pattern reminds us of pinstripes. Crayon contains Verano genetics and therefore has the same specifications as Verano. Crayon is still pre-introduction this year.

Verano Victoria Light Pink
On the table, you will also find Verano Victoria Light Pink, a new colour with Victoria characteristics: a slightly serrated edge in combination with the coloured eye. Victoria Light Pink was also on display during Flower Trials 2019.

Cyclamen Super Serie Djix
If you visit, feel free to ask about Super Serie Djix. Djix is ​​a Cyclamen with Carino properties and has a unique flower shape, it is the only Mini Cyclamen with this kind of flower shape. This series has limited availability in most countries because this product comes on the market in “closed chains”. If interested, always ask about the possibilities in your country. This does not apply to North America, Djix is ​​freely available here.

New applications
This year they also present new applications: 2-colour-in-1 pot and 3-colour-in-1 pot. Cyclamen of the series: Verano, Carino, Allure and Rembrandt are placed in the same pot with multiple colours. The colour combinations are based on the flowering speed/uniformity and form the perfect match in terms of colours.

Tour at the PlantXperience
PlantXperience is the brand new location where innovation, inspiration and education are central. That is why the breeder would like to give all Cyclamen Open Days and Retail Week visitors a tour. They are happy to show you around their new building and show you their greenhouses and innovative watering system.

Fertilization test, potting soil test, growth regulator test and comparisons with competing genetics
In addition to the product range, the breeder also has various tests and comparisons on their tables. They will tell you everything about the fertilization test, potting soil test and growth regulator test. As usual, they also have a table with competitive genetics. You can critically review the different series and compare them for features that are important to you.

Week 45: Retail week
The company organizes the Retail Week in the same week as Trade Fair Aalsmeer. They invite all growers, trade/export and retail to visit the Cyclamen Open Days with their network. Especially for these visitors, they adjust the presentation of their range, so that the company can also meet their needs. Think of special inspiration and the imitation of store presentations.

Primula obconica Touch Me / Sweet Kisses also on display
From week 43 up to and including week 45 they also have Primula obconica Touch Me in bloom. They would like to take this opportunity to also present these products to you.

A concept has been developed especially for Trade and Retail under the name “Sweet Kisses”. High turnover speed, impulse purchases and good shelf efficiency are central to Sweet Kisses, therefore POS material is also available.

In the Netherlands, Primula obconica Touch Me is produced exclusively by the growers of the Growers Association Touch Me +. Sweet Kisses is exclusively available in Europe at the growers of Growers Association Touch Me +.

Click here for more information and to register.

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