On Sunday 1 September the garden of the Rijksmuseum in Amsterdam was transformed into a "flower paradise for a day". It was the second edition of this Sunday market that was organized by Vogue. Aleia Roses, together with various growers, supported this colorful festival with around 2,500 roses. A copy of Vogue magazine served as an entry ticket, and visitors could choose five flowers that were packed for them as well. The event yielded colorful bouquets and pictures.
In the adjacent garden, the Red Naomi roses were used for a life-size X, a promotional campaign from X-Bank, a concept store for Dutch designers located in the well-known W Hotel in Amsterdam. The flower decoration was arranged by LM Flower Fashion Productions.
For more information:
Aleia Roses
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www.aleiaroses.com