On September 3, 2019, Hoogendoorn Growth Management officially opened its new Mexican office and training center. During the opening ceremony the new Dutch agricultural counselor, Mr. Erik Plaisier, officially opened the new office. Mr. Erik Plaisier expressed the importance of local presence and knowledge sharing in order to contribute to innovative and sustainable development of the Mexican greenhouse industry.
Hoogendoorn has already been active in Latin America for many years. The Mexican horticulture is a rapidly growing market that faces many challenges. Besides scarcity on energy and water, the market requirements of sustainably produced vegetables, fruits and flowers is growing. As a result, demand for state-of-the-art process automation and knowledge is rapidly growing. With the office and training center, Hoogendoorn intends to meet these needs. Mr. Erik Plaisier: “To be successful in Mexico, you need a strong local presence. I am happy Hoogendoorn chose Querétaro. I am sure they will be very successful in Latin America. I wish Hoogendoorn good luck.”
The new office is five times as big as the previous office, providing room to new colleagues. The new training location enables in-depth knowledge sharing with e.g. customers and partners on topics such as greenhouse automation, climate control, Plant Empowerment and Data-Driven Growing.
Mr. Martin Helmich, Global Sales & Marketing Director: “Establishing a new local office and training center shows how committed Hoogendoorn is to the sustainable growth of the horticultural industry in Mexico and Latin America. Our aim is to provide the best service and support to our customers, locally and worldwide. Also, knowledge sharing is a key factor in our customer’s success in more than 90 countries all over the world.”
Together with international colleagues and partners, the team in Mexico will continue to support growers in Latin America.
New address Hoogendoorn Latin America
Terra Business Park
Primer Retorno Universitario No. 1, Int 93B
Parque Industrial Terra Business Park
Col. La Pradera, El Marques,
Querétaro 76269, Mexico