Almost 50 companies from the Netherlands have come to Warsaw to take part in the Flower Expo Poland and Green is Life fairs 2019. Export of ornamental plants from the Netherlands to Poland is growing for several years. The growth is directly connected to the rising welfare of Poles, and, as both Poland and the Netherlands share the love for flowers, ca. 80% of cut flowers sold on the Polish market is delivered from the Netherlands.
The good quality of products is only a part of the success on the Polish market. The modern arrangement of bouquets also plays a crucial role in the floristry shops and allows bigger sales in the longer perspective. Therefore, the Dutch Embassy in Warsaw requested a florist master Mr Hans Zijlstra to give a flower show during the fairs.
In his workshop, dedicated to Polish florists and owners of florist shops, Hans showed the latest trends in the floristry area and shared his ideas for fantastic compositions that might attract new clients. This aims at stimulating the process of professionalization of florists in Poland.