November 5, Vijfhuizen

Phill Burton announced as speaker at Floriforum

Union Fleurs, the International Flower Trade Association, announced Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019.

Bloom & Wild launched in 2013 and is now a UK top-rated online florist. With its core focus on “Customer delight”, innovative approach and slick technology, Bloom & Wild is redefining the flower delivery experience in this digital age. Recognised as the 2nd fastest growing company in the UK and the 5th fastest growing business in Europe, the company is now scaling internationally in France, Germany and Ireland, and expanding into wholesale by recently becoming the flower supplier of Ocado, “the world's largest dedicated online grocery retailer”.

Phill Burton, Chief Operating Officer (COO) of Bloom & Wild, led the scaling up of the company since 2015 through operational excellence, strategic direction and cross-functional leadership. He will share his unique insights on using data and technology to enhance customer experience, building a flower brand that customers love and challenging the traditional flower supply-chain through IT-based innovation and a customer-first business model.

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