Second 'Thanks Plants!' campaign to highlight benefits plants bring

From 16 September, the Flower Council of Holland will launch its Thanks Plants! consumer campaign for a second time. The main message of this campaign is to highlight all the benefits that plants bring and what they do for us: they help us to relax, they bring us closer to nature, and make our house a home.

The commercial
In the UK the campaign will start to be visible across media channels on Thejoyofplants.co.uk, and will be an online-only campaign which will sit on all social media channels through video, promoted social media posts and Instagram stories and inspiring articles based on the key messages: Stress Relief, Health & Wellbeing, Reconnecting with Nature.

The campaign will also be supported by a London PR activity in October to bring the campaign to an end.

The Thanks Plant message in a nutshell
Plants make you more energetic, relaxed, happier and healthier, all in exchange for just a little water. They help us to connect with what really matters. And as they grow, the people around them grow too. Time for a thank you.

Sales and display tips
Use the posters to strengthen the messages around air-purifying plants, or plants that link benefits for relaxation. Use furniture to create a zen feeling, or create a display with tools and plant care to show how you can say Thanks to your Plants.

Campaign materials available
Join in on the campaign from mid-September and make use of the posters in your own shops.

The campaign materials are now available and can be downloaded to print, free of charge, via the links below: