On the opening day of Sibos, the world’s premier financial services event, ExCel has unveiled a new Living Wall arrival experience.
The venue commissioned Biotecture to create a sustainable, hydroponic structure, to run from Custom House Station to the entrance of the venue.
Over 9,500 plants have been interspersed with LCD screens, backlit advertising sheets, an overhanging LED digital sign, new LED lighting and audio speakers. As well as enhancing the experience, this investment provides organisers with new signage and sponsorship opportunities, allowing them to create an immersive, on-brand welcome, tailored for their event.
As part of ExCeL’s commitment to reduce environmental impact and operate as a more sustainable venue, the living wall has been designed to remove air pollutants, improve biodiversity, produce oxygen and decrease noise.
The new-look walkway was officially launched by Chantal van Es, Head of Sibos, alongside Kate Chambers, Managing Director, Clarion Gaming, Liz Agostini, Event Director, Mash Media and Duncan Custerson, Exhibition Director, International Confex.
"We are absolutely committed to providing our customers and guests with a first-class experience. Our new walkway, represents another significant investment in creating the right environment, fitting for the world-leading events that are choosing ExCeL This is part of a long-term investment plan, to ensure that we continue to attract and retain the right events, supporting their ambitions for growth", said Jeremy Rees, CEO, ExCeL London.
Richard Sabin, Managing Director, Biotecture, said: “We are delighted to be working with ExCeL to create vibrant, holistic and sustainable urban landscapes that combine biology with technology. The revitalised planted walkway from Custom House DLR is designed to create an excitement of approach. Our mission at Biotecture is to reconnect people with nature. This dovetails perfectly with ExCeL’s excellent Grey to Green strategy and we look forward to continuing to work together to enrich the environment in and around ExCeL.”
For more information:
Biotecture
www.biotecture.uk.com