Ruud van der Hout, auctioneer at Royal FloraHolland in Naaldwijk, receives growers from the Mzurrie Group in Kenya. Together with the growers, he visits Flower Handling Services and introduces them to the services. How are the products processed and ultimately made ready for auction for the clock?
Ruud explains how the contact with national and international growers works and what the auctioneers can do for them.
Source: Royal FloraHolland