Ilona Smith has been working as Marketing & Communication Officer for ABZ Seeds since 9 September. Ilona does not come from the agricultural sector, but has many years of marketing experience. With a fresh perspective, she hopes to raise the reputation of ABZ Seeds and its products even more.
Before ABZ, Ilona was in marketing for 12 years for Draka Polymer Films in Enkhuizen, a large production company that produced plastic film (semi-finished products).
What Ilona notices is that the environmental issues, that played a role in the plastics industry, certainly also come back in this vegetable and floriculture sector, but then in other forms. "People often speak from emotion and feeling: people want to get rid of plastic, for example, so words like 'biodegradable' and 'durable' are very popular. Over the years I have learned that that involves a lot, it is not all that simple. And that is of course also the case in this sector: how you can contribute as well as possible to a better environment is always the question."
At ABZ Seeds, people believe they have a part of the solution in their hands through 'propagation from seed'. This offers numerous benefits that have a positive impact on the environment, and in Andijk they are convinced of that.