More colors added to Jupiter waxflower line

Nir Nursery in Israel has been breeding wax flower and Australian native plants for over 35 years. About three years ago, Nir Nursery launched their very first "Jupiter" variety. This variety is unique in that it has - unlike the rest of the wax flower varieties - an inflorescence that centralizes at the top of the branches and that does not exceed the stems.

This new flowering pattern creates a very rich and voluminous-looking branch that was immediately well received in the wax flower market with high demand.

It's been a difficult breeding process, Nitzan Nir tells us, and they'd been working on it for years. "The demand for 'Jupiter' motivated us to broaden the line and registering the trademark", he says.

More colors
"After the initial success, we've been working on expanding the range of varieties that present this type of inflorescence and developed the Jupiter – Wax Line™".

The line now has several varieties available in purple, pink and white blooms, with blooming periods throughout almost the entire marketing season of wax flower.

As for the future, Nir Nursery is working on breeding more varieties for the Jupiter – Wax Line™ to allow constant marketing throughout the season.

"In addition, we're working on breeding more varieties for the 'Color Wax' line. Currently, they're available in red, yellow, orange and green, and we wish to have more available varieties in the near future", Nitzan shares. "We're also working constantly on improving the already good and old varieties to allow for higher stem quality and better marketing periods. We've also started trialing on new 'summer varieties' that bloom through the summer, opposite to the regular blooming season that is the winter and spring."

'Not just filler'
"Jupiter – Wax Line™ provides customers and florists with a completely new wax flower product that can easily be the centerpiece in every arrangement or stand on its own as a full pot plant and not just filler as it has been up until now", Nitzan concludes.

Nir Nursery sells its varieties commercially to growers in both the northern and western hemispheres, aiming for constant availability of wax flower products throughout the year.

For more information:
Nir Nursery
info@nir.co.il
www.nir.co.il


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