Glee’s owners rebrand as Hyve

Owners of Glee, the UK garden retail exhibition, ITE Group plc has announced a name change and new brand identity which will mark a new chapter for the UK’s annual garden trade event.

The move from ITE Group plc to Hyve Group plc is reflective of the evolution of the Group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion. Through the TAG investment, the business has built a dynamic scalable platform, improved processes and enhanced systems, and completed the acquisition of the Ascential Events Exhibitions portfolio last year.

Source: @glee_birmingham on Twitter

Glee’s Event Director, Matthew Mein, said: “Over the last few years the garden retail sector has demonstrated its tenacity and passion for developing our industry. Glee has provided an unrivalled annual platform for furthering this growth through networking and educational opportunities. The move to Hyve enables us to build on this, supported by a wider business that fully understands the vital role exhibitions have to play, and has a proven track record of launching successful market-leading events. This is especially timely as we bring Pawexpo to the market in 2020. Offering a dynamic look at pet retailing, this new event will provide pet buyers and retailers with the products, energy, creativity and business support that they need to offer a more comprehensive and future facing pet offering, all presented under one roof where sharing experiences and networking will shape the content. Being able to bring the show to the Hyve ‘family’ is an exciting prospect, and we look forward to sharing further details soon.”

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