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Flower Expo Ukraine heading for 14th edition in April 2020

Dates for Flower Expo Ukraine, which takes place annually at the International Exhibition Centre (IEC) in Kyiv, are set from 8-10 April 2020, marking its 14th edition.

During the last edition, the exhibition welcomed 97 companies from 7 countries and during the 3 days of the exhibition 9,155 visitors made their way to the exhibition.

Flower Expo Ukraine is being organised under the patronage of the Flower Council of Ukraine and each year, the exhibition brings together industry professionals from the horticultural sector from around Ukraine and other CIS Countries.

During the exhibition, a very extensive conference and demo program is being organised. Besides the floristic demonstrations that attract florists from all over Ukraine and neighbouring countries the organisers will also host a conference on municipal greening including relevant topics such as usage of patio roses in urban landscaping, vertical greening, maintenance of green areas and strategies for the reconstruction of old parks, boulevards and alleys.

Growing market
Ukraine is one of the last emerging markets in Europe with a population of over 45 million people.

Ukraine’s economy grew by 4.6 per cent during the second quarter of this year. The growth rate is higher than any country in the EU, except Hungary and Romania (5.1 per cent and 4.6 per cent).

Purchasing power of Ukrainian people is growing fast and Ukrainians are very fond of flowers & plants. Consumption of flowers and plants is very well embedded in the culture and furthermore, flowers and plants are given on numerous occasions e.g. birthdays, international women’s day (March 8th), first school day (September 1st) and teachers day (the first Sunday of October). Valentine's day is also increasing in popularity.

Imports of flowers and plants, as well as local production, are on the rise.

Also, the demand for tree nursery products is increasing, especially for starting material, (larger) shrubs and perennials. This provides great opportunities for the tree nursery sector to re-orientate itself towards this growing market.

Collective Dutch Nursery Pavilion
VanderLouw Communications and Nova Exhibitions organise again a collective Holland participation targeting the nursery sector.

During the exhibition, a Holland Pavilion, in which nursery companies have the possibility to rent their own stand space or to take part in the business lounge, is being organised.

The Holland Pavilion is powered by the Royal Netherlands Embassy in Kyiv and supported by Anthos, the Royal Trade Association for Nursery Stock and Flower Bulbs. Main theme for this year’s participation will be “Assortment of Nursery Products”.

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