Greenyard announces it has divested Greenyard Flowers UK to Yellow Holdings, led by Alex Newey (Director of the Pebble Group and long-time partner of the business) and Gilles Deprez (Managing Director of the company).

Greenyard Flowers UK was put up for sale by Greenyard earlier this year after having been subject to an internal strategic review and having been identified as a non-core activity for Greenyard in view of its Transformation Plan.

The company, formerly known as Winchester Growers, is a grower, packer and distributor of daffodil flowers and bulbs. Greenyard Flowers UK grows on ca. 2,700 acres of land located in the Varfell, near Penzance, and harvests and sources more than 500 million stems annually. As Managing Director, Gilles Deprez remains responsible for the daily operations and continues to develop the strategic vision of the company.

Marc Zwaaneveld, co-CEO of Greenyard comments on the transaction: “The decision to divest Greenyard Flowers UK fits within Greenyard’s Transformation Plan and updated strategy. We are glad to have reached an agreement reflecting the quality of the assets of Greenyard Flowers UK and are confident the experience, business case and vision of Yellow Holdings Ltd. ensures continuity and growth of the company.”

Alex Newey, Director of the Pebble Group comments: “This is a great opportunity for us to bring together the flowers from Greenyard Flowers UK with the plants business we operate in our organisation. It is a further demonstration of our commitment for continual investment in agriculture and horticulture both in production and provision of managed services.”

Gilles Deprez, Managing Director of Greenyard Flowers UK adds: “I am very pleased that we continue Greenyard Flowers UK’s 40 years of activity under the responsibility of Yellow Holdings Ltd. Together with our partners and the existing management we will offer new opportunities for our staff, our customers, the local community and economy and other stakeholders in the business.”

Both parties have agreed not to disclose financial details of the transaction.

For more information:

Greenyard Flowers