A green oasis in the middle of London’s concrete jungle marks the start of Thejoyofplants.co.uk’s Thanks Plants campaign on 15 October 2019. Hotel guests can experience the relaxing benefits of houseplants in three biophilic-designed hotel suites.
Thanks Plants campaign
The Flower Council of Holland (FCH) is running the international publicity campaign Thanks Plants for the second time. The United Kingdom is the last to join in the campaign this year, and is launching with a PR stunt at Leman Locke Hotel in London on 15 October.
All images courtesy of Thejoyofplants.co.uk (photo credit: Simone Morciano Photography)
Biophilic design at Leman Locke Hotel
In the trendy Leman Locke Hotel in East London three designers have each transformed a studio suite into a plant sanctuary. Each studio will be a feast for the senses where guests can experience how houseplants can benefit them. Their creativity and productivity will be boosted in the Productivity Suite designed by Oliver Heath from Oliver Heath Design, or they can choose to reignite their passion in the Romance Suite designed by Nik Southern from Grace & Thorn, or they can opt for total relaxation in the Tranquility Suite designed by Mr Plant Geek, Michael Perry.
The three hotel suites will be open to the public to book a stay until 10 November 2019. Booking to stay can be made via email firstname.lastname@example.org. All bookings for the three rooms made directly via the email will automatically receive a 15% discount.
The PR activity will be running in conjunction with a large national multimedia Thanks Plants campaign that consists of the commercial video running in selected cinemas across the UK, DOOH advertising in London, Manchester and Birmingham, online video, Facebook, Instagram, Pinterest and FCH's own channels. The campaign will run for four weeks from 14 October.
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