Royal FloraHolland:

All orders digitally via Floriday by the end of 2020

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest.

Supply 100% via Floriday
With "100% Floriday" Royal FloraHolland are going to ensure that, by the end of 2020, all the supply for both the clock and direct trade will take place via Floriday and digital platforms. In addition to the digitisation of direct transactions, they are currently working hard at connecting the clock to Floriday, so that all transactions will take place via Floriday.

What does this mean for growers and buyers?
From the end of 2020 onwards, all direct transactions will take place via Floriday, FloraMondo, FloraXchange, Blueroots or an (API) link. In respect of growers, this means that their entire supply for direct trade will then be processed via Floriday. This also means that from the end of 2020, it will no longer be possible to trade via the traditional Connect-EAB. For all trading parties this means that from the end of 2020, their orders via Royal FloraHolland can only be placed via a digital sales channel.

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