In just under three weeks, Union Fleurs, the International Flower Trade Association, will welcome executive managers and decision makers from companies and organisations active across the international floriculture supply-chain to the second edition of Floriforum.
Among those already registered: top management of Dutch Flower Group, Flamingo Horticulture, Royal FloraHolland, Danziger, Dümmen Orange, Meilland, Intergreen, Adomex, and many others from various segments of the industry.
This second edition will explore the topic of “Customer Dynamics “and how the global floriculture supply chain can adapt and thrive in an environment of shifting paradigms.
Through a mix of presentations followed by a panel discussion, the audience will be given opportunities to exchange views, share ideas and challenge each other, as well as networking with peers. Professional moderator Simone van Trier will be back to conduct the programme with the same dynamism as last year and ensure a stimulating and interactive afternoon for all participants.