A little sneak peek into the future. Just to find out what consumers will like to buy in, let’s say 2021. It is something we all want from time to time, to make sure in the future we can offer the products our clients want. However, no one really knows what the future holds, a look at the trend reports may lead in the right direction.
Knowing the origin
According to Manuel Rucar, trendwatcher at Chlorosphere, growers, distributors and stores, the whole green sector, should be aware that they now have to explain how they work more than ever before. “The environmental attention will become more and more important towards 2021. Consumers want to know where the plants and flowers came from. That can be a huge issue for the sector. Local growers have to take into account that local shops can be their best ambassadors in the future. That is quite paradoxical, because people can buy things on the internet from the other side of the world for best prices but they also want to have the smallest impact possible on our planet.”
Mankind’s mistakes towards the environment
These trends have everything to do with the identity of the consumers. Who are they and what is important to them? Manuel: “From now on, the Millennials and Z generations are becoming the most powerful consumers. They are deeply convinced that mankind has made mistakes about the environment, plastics and mass consumption. So the consumer of 2021 might prefer local products, wrapped in paper or recycled materials, with a low environmental footprint.”
Deep colors and 90’s influences
Regarding the color palette of 2021, there are two main phenomenons: deep colors and a 90’s influence. Manuel: “First of all deep colors, like dark foliage, very deep tones of red, purple, orange, pink. The deeper the better.
On the other hand, there is also a very colorful and particolored phenomenon, with a massive influence of the 90's, with variegated foliage, pastel flowers, tinted and colored ones. A blend of grunge and pop culture from the 90's, due to the powerful influence of the Millenials and Z generations.”
Trends will be less superficial
Manuel describes the trends in 2021 as less superficial compared to the last couple of years. “For many years, trends have been mainly focused on colors, styles and moods. Now, they are meaningful. Consumers, as well as designers, are aware that if we collectively want to maintain our way of life, we have to make choices. They are also aware of the fact that these choices have an impact on trends and on the way we sell products. We need to add a reason, a meaning, a story to each product. This is a great opportunity for our sector, which is based on nature. Nature is one of the main answers the society wants now and for the upcoming seasons.”
All the trends are available in the trendbook Chlorosphere published. Click this link for more information.