U.S. Flower Consumer Report highlights market trends

PMA’s original research, “Floral Market Demand Space”, supports PMA’s commitment to help floral members grow their business by providing access to critical insight into when, why and how U.S. consumers choose floral products.

This first chapter of the report provides every member of the floral industry, from growers to retailers, with a comprehensive view of floral – and non-floral consumers, the occasions when they purchase and the opportunities the industry has against the competitors in the floral gift space.

The report is intended to stimulate business leaders’ thought processes so they can develop their plan to expand their market share with consumers. Floral marketers should dig into this research to gain deeper insight into the path to purchase and develop plans to deepen consumer engagement with their floral products and to reach consumers they are not currently reaching.

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