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HortEx Vietnam 2020 kick off – Seminar Series on Horticulture and Floriculture

Three seminars on Horticulture and Floriculture Exports entitled “New Movement in Asian & European Markets’ are being organized in three major cities of Vietnam: in Ho Chi Minh City (22 October), Dalat (23 October) and Hanoi Capital (24 October).

Key delegates at the seminar. Credit: EKN

Participants in these seminar series are the delegates from the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development of Vietnam, the Vietnam Vegetable and Fruit Association, the Dalat Flower Association, other state agencies, organizations and enterprises operating in the horticultural and floricultural production and processing industry. The topics of EVFTA from the viewpoint of businesses in vegetable, fruit and agricultural trading and new updates on Vietnam’s and ASEAN markets are on the seminar agenda. In addition to the advantages that EVFTA would bring up, the situation also imposes urgent requirements on enterprises: must improve production, improve product quality, apply high technology in production, processing preservation, packaging, shipping, joining the global supply chain meeting the increasingly stringent requirements of export markets as well as competition in the domestic market. The seminars, therefore, can provide a platform that brings together interested companies to discuss and exchange ideas on current state of play where challenges and opportunities are going abreast. The Netherlands Agricultural Counsellor Willem Schoustra gave his speech during the first seminar in Ho Chi Minh City on 22 October and in Hanoi on 24 October and answered interesting questions during the press interview afterward. 

Horticulture and Floriculture Seminar in Hanoi 24 October. Credit: EKN

These seminars serve as the kick off as well for the upcoming large Exhibition – Hortex Vietnam 2020 that will take place in Ho Chi Minh City from 26-28 February 2020. Last year, Hortex Vietnam attracted over 200 companies from 28 countries and the group of Dutch businesses is the second largest one, just after the group from host country – Vietnam. For those, who didn’t have their own booth in HortEx Vietnam 2019, The Netherlands Embassy, in cooperation with Expo organizers built the Dutch Pavilion as well where Dutch businesses can receive their potential customers. Depending on the demand from the Dutch businesses, similar services can also be considered for HortEx 2020, as well as additional matchmaking, field visits or seminars. Apart from the two traditional co-organizers, who are Nova Exhibition B.V. from the Netherlands, Minh Vi Exhibition and Advertisement Services Co., Ltd from Vietnam, the third organizer Great Wall International Exhibition Co., Ltd (GIE) from China will join as the third one. The professionalism of GIE will create added value to the Exhibition, develop it into the leading and largest trade show for horticulture and floriculture and Southeast Asia and of course to bring more opportunities and benefits for the exhibitors and visitors. 

Press interview at the seminar. Credit: EKN

For more information on HortEx 2020, please refer to:


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